Four Bucks Is Dumb!

McCafe is bringing the heat! Now serving espresso drinks.

Whats does Starbucks say?
“Average price of our latte is $3.25.”

Will premium brands continue to reposition during this economic disaster? I think they will especially as consumers start to tighten their pockets and change their habits.

Perception is reality and there are tons of sheep out there not willing to do a competitive analysis.

Starbucks-What would you do different?

Well here is your chance to tell the Starbucks Corporation what you would do different-what you would like to see happen in your local store.

Frequent drink discount card? Softer chairs? Free Wi-Fi?

Whatever it is tell them and, well it might just happen.