Tuesday, February 24, 2009

Four Bucks Is Dumb!

McCafe is bringing the heat! Now serving espresso drinks.

Whats does Starbucks say?
“Average price of our latte is $3.25.”

Will premium brands continue to reposition during this economic disaster? I think they will especially as consumers start to tighten their pockets and change their habits.

Perception is reality and there are tons of sheep out there not willing to do a competitive analysis.

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